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• #LOOK ZUCKERBERG TIM COOK APPLE UPDATE#

#LOOK ZUCKERBERG TIM COOK APPLE UPDATE#

The update from Apple is the latest roadblock for Facebook, but the two companies have been at odds on several occasions in recent years, often over consumer privacy and Apple’s App Store policies. “There are challenges coming to personalized advertising and we are doing a huge amount of work to prepare,” she said. In a call with investors Facebook’s chief operating officer, Sheryl Sandberg, said the company is working “to mitigate the impact of the iOS 14.5 update”. Facebook’s earnings report shared Wednesday showed growth bolstered by advertising sales, but the company warned next quarter profit could be severely impacted by the new iOS update.

On Tuesday, a Wall Street Journal report showed Apple’s own ad products may benefit from the new update that disadvantages Facebook. “Apple is a company very focused on controlling its own products and services, and they view Facebook as undermining that.” “It’s more about control of the industry,” he said. Neither of those narratives is exactly accurate, said Gautam Hans, an intellectual property and privacy law professor at Vanderbilt University.

Facebook has described the update as an attack on small businesses that rely on its advertising models – even releasing a number of television commercials on the matter – while Apple has positioned itself as a privacy savior.